My Promotional Items

We are required to make three promotional items. I've looked into a lot of different promotional ideas including:

Business cards
Posters
Badges
Magnets
Cards
Postcards
Wrapping Paper
Stickers
Calendars
T-shirts
Bags
Pencil Cases
Pencils/Pens

I decided that I'd like to keep a theme among my promotional items; things that have a use, that link together, and that will make people stop and look at them.

My first promotional items will be business cards, post cards and stickers. These are small and easy to handle. You can hand these out to anyone and they will have some of your art work on it and also all your information they may need to contact you or to see more of your work i.e. websites or social media.

My next promotional items will be the items that are linked together.
I will create gift wrap and gift tags.
They are linked because they can be used separately, but also because they will have the same design on them, so they go well together as a pack.

I think these are good promotional items because they are easy to hand out, not only together but also individually, and they have a use. They're not just like a poster that can be thrown away. There is always times when someone needs a gift wrap or gift tags, but can't run to the shop to get some or hasn't got any lying around. My promotional items will not only be seen by the person I give it to, but also who they then give it to with a present inside the gift wrap and a personal message on the gift tag. Hopefully, they will find my designs interesting and therefore spark conversation on who designed it and where did they get it from. They will know my name because on the packaging for the gift wrap and gift tags I will write 'Lizzy Mason Illustration' and this could also be written along with perhaps my website or email address so that I can then be contacted.

I have created this logo, to put on my promotional items, it will also be used on my website, Facebook page and Instagram account.

I will be screen printing my designs for my gift wrap and gift tags as this is more cost effective and is a more hands on approach to creating my items. Here are the designs I have come up with:

I have a few designs for the gift wrap:

 

 

 

 

 

 

 

 

 

 

The designs will all be screen printed in colours similar to those on my logo.


This is the second lot of designs:

 

 



 

 

 

 

 

 

 

 

I also did a design combining the two patterns together:









































Below are all of my finished promotional items:

First my business cards:


I'm really pleased with how these have turned out,  the images on the front are clear and show the detail within the images. The text on the back is clear and easy to read and has all the necessary information on them that's needed.

Next are my post cards:
 

 

These are slightly bigger which makes the images even clearer. The text yet again is easy to read and looks really good on the back.


My next promotional item is my stickers:

 

I made seven different sticker designs. I will cut these into individual squares so that they can be handed out separately, along with a business card, post card or gift wrap. I think they're bold and tasteful and people will be interested in looking at them.

 

I then have my hand made promotional items; my gift wrap and gift tags:

I screen printed two different designs on to news print paper for the gift wrap and then one of the designs on to a thick card for the gift tags. I then trimmed and folded the gift wrap and created a template for the gift tags, cut each one out and added a tasteful ribbon.

 

 

 

 

 

 

 

 

 

 

 

After this, I made toppers to go on the packaging, saying what's included in the package, my logo and handmade by my illustration name 'Lizzy Mason Illustration'.

 

 

I also bought plastic slips for it all to be packaged into:

I'm extremely pleased with how my package of gift wrap and gift tags have turned out. It's just how I envisaged the final pack looking and I believe it is finished to a high, professional standard.